Univision Stations in Los Angeles, New York, Houston and Sacramento Close the May 2016 Sweep as the Most-Watched Early and Late Local Newscasts Among Adults 18-49, Regardless of Language
NEW YORK – MAY 26, 2016 – Univision Local Media today announced that Univision stations in Los Angeles, New York, Houston and Sacramento closed the May 2016 sweep period as the most-watched early and late local newscasts among Adults 18-49, regardless of language. WXTV Univision 41 in New York had the most-watched early and late local newscast in the country among Adults 18-49 and Adults 18-34, regardless of language. KMEX Univision 34 in Los Angeles had the second most-watched early and late local newscast in the country among Adults 18-49 and Adults 25-54, regardless of language.
During the May 2016 sweep, Univision stations in Los Angeles and Houston ranked No. 1 in Total Day and Primetime viewing among Adults 18-49 and Adults 18-34, regardless of language.
“Our viewers depend on our local news to know what is happening in their communities,” said John Eck, Chief Local Media Officer, Univision Communications Inc. “Our newscasts are trusted as the go-to source of the information that impact Hispanic families. The results of this sweep period underscore our deep connection with the communities we serve and our continued focus on informing and empowering Hispanic America around the topics they care about most.”
ADDITIONAL HIGHLIGHTS
Total Day
During the May 2016 sweep, Univision was the No. 1 broadcast station in total day viewing (Monday-Sunday 6 a.m.-2 a.m.) among:
- Adults 18-49 in Los Angeles, Houston and Phoenix
- Adults 18-34 in Los Angeles, New York, Houston, Dallas and Phoenix
- Adults 25-54 in Los Angeles
Primetime
During the May 2016 sweep, Univision was the No. 1 broadcast station in primetime among:
- Adults 18-49 in Los Angeles, Houston and Dallas
- Adults 18-34 in Los Angeles, New York, Houston and Dallas
- Adults 25-54 in Los Angeles and Houston
Early Local News
During the May 2016 sweep, Univision stations delivered the No. 1 early local news among:
- Total Viewers 2+ in Los Angeles
- Adults 18-49 in Los Angeles, New York, Houston, Chicago, San Francisco and Sacramento
- Adults 18-34 in Los Angeles, New York, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento
- Adults 25-54 in Los Angeles, New York and San Francisco
Late Local News
During the May 2016 sweep, Univision stations delivered the No. 1 late local news among:
- Total Viewers 2+ in Los Angeles and Miami
- Adults 18-49 in Los Angeles, New York, Houston, Dallas, Phoenix and Sacramento
- Adults 18-34 in Los Angeles, New York, Houston, Dallas, San Francisco and Phoenix
- Adults 25-54 in Los Angeles, New York, Houston, Dallas and Phoenix
Source: Nielsen, NSI, May 2016 Sweep (04/28/16-05/25/16). Early local news is defined as local newscasts with a Mon-Fri 6 p.m. ET/PT start time; Mon-Fri 5 p.m. CT/MT start time. Late Local News is defined as local newscasts with a Mon-Fri 10/11 p.m. ET/PT start time; Mon-Fri 9/10 p.m. CT/MT. Includes regular newscasts only. Primetime is defined as ABC/CBS/NBC/IND/UNI/UMA/TEL/AZA/MFZ/ETV Mon-Sat 8-11 p.m./Sun 7-11 p.m. ET/PT (Mon-Sat 7-10 p.m./Sun 6-10 p.m. CT/MT) and FOX/CW Mon-Sat 8-10 p.m./Sun 7-10 p.m. ET/PT (Mon-Sat 7-9 p.m./Sun 6-9 p.m. CT/MT). Total day defined as Mon-Sun 6 a.m.-2 a.m. Total Day and Primetime rankings based on time period absolute impressions. Early News and Late News rankings based on program average absolute impressions. Univision Late News includes simulcast on UniMas stations in the markets. KMEX in Los Angeles includes UMEX on Time Warner Cable. Most watched newscasts in the country based on program average absolute impressions across 25 LPM markets. Live +SD
CONTACT: Esther Mireya Tejeda, 646.560.4829, emtejeda@univision.net, @UCIPRTeam
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