Also Marked the Fifth Consecutive Sunday Night UniMás Attracted More Adults 18-49 and Young Adults 18-34
UniMás Broadcast Prime Highlights
Week of March 28, 2016 to April 3, 2016
UniMás was the No. 2 Spanish-language network, delivering more viewers than Telemundo for the entire weekend among Total Viewers 2+ (+44%), Adults 18-49 (+56%) and young Adults 18-34 viewers (+37%). In fact, season-to-date, UniMás is the top pick over Telemundo for the entire weekend with Total Viewers 2+ (+4%), Adults 18-49 (+9%) and young Adults 18-34 (+4%).
- UniMás ranked as the No. 2 Spanish-language network for the thirteenth consecutive Saturday night, beating Telemundo with Adults 18-49 (+48%) and young Adults 18-34 (+26%). UniMás also out-delivered Telemundo among Total Viewers 2+ (+39%) for the fourth consecutive Saturday night.
- Season-to-date, UniMás ranks as the No. 2 Spanish-language network on Saturday nights with Total Viewers 2+ (+3%), Adults 18-49 (+13%) and young Adults 18-34 (+11%).
- Kicking off the night with the Cine Cantinflas film “El Extra,” UniMás averaged 722,000 Total Viewers 2+, 309,000 Adults 18-49 and 138,000 young Adults 18-34.
- Following at 9pm, the UniMás feature film presentation “Charlie’s Angels: Full Throttle” delivered 651,000 Total Viewers 2+, 314,000 Adults 18-49 and 164,000 young Adults 18-34.
- In fact, UniMás’ back-to-back movie lineup out-delivered Telemundo’s entire primetime lineup including “Qué Noche” and “Reina Del Sur” with Total Viewers 2+, Adults 18-49 and young Adults 18-34.
- On Sunday night, UniMás maintained its position as the No. 2 Spanish-language network over Telemundo for the fifth consecutive week, attracting more Adults 18-49 (+60%) and young Adults 18-34 (+44%). UniMás also beat Telemundo for the fourth consecutive Sunday with Total Viewers 2+ (+47%). Thus far in the season, UniMás outranks Telemundo on Sunday nights with Total Viewers 2+ (+4%) and Adults 18-49 (+7%).
- UniMás’ feature film presentation “Quantum of Solace” garnered 631,000 Total Viewers 2+, 320,000 Adults 18-49 and 139,000 young Adults 18-34.
- At 9:30pm, UniMás aired a Liga Mexicana soccer match between Guadalajara and UNAM. The live match attracted 1.3 Million Total Viewers 2+, 783,000 Adults 18-49 and 343,000 young Adults 18-34.
Versus the same week a year ago (03/30/15 – 04/05/15), UniMás attracted more Total Viewers 2+ (+18%) and Adults 18-49 (+10%).
In the current 2015/16 Season, UniMás is over-delivering the same weeks in the 2014/15 Season among Total Viewers 2+ (+19%), Adults 18-49 (+9%) and young Adults 18-34 (+6%) during broadcast prime.
UniMás, on average, delivered more than double the viewers than the combined audience of Estrella, Azteca and MundoMax among Adults 18-49 (+143%) and young Adults 18-34 (+162%). UniMás also averaged more Total Viewers 2+ (+71%) than the combined audience of Estrella, Azteca and MundoMax.
UniMás Broadcast Prime Highlights
Week of March 28, 2016 to April 3, 2016
Source: The Nielsen Company. NPM (03/28/2016-04/03/2016), Prior Week (03/21/2016-03/27/2016). Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Strict daypart. Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes. Season-over-season comparison based on 2015/16 (09/21/15-04/03/16) and 2014/15 (09/22/14-04/05/15), Most Current.
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