Univision Broadcast Prime Highlights
Week of February 15, 2016 to February 21, 2016
Last week (M-SU), Univision ranked as the No. 5 broadcast network among both young Adults 18-34 and Adults 18-49. Also, Univision saw week-to-week growth among Total Viewers 2+ (+10%), Adults 18-49 (+15%) and young Adults 18-34 (+23%) and out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on five nights among young Adults 18-34.
Airing M-F 8pm, “Antes Muerta Que Lichita” (I’d Rather be Dead Than Ordinary) saw week-to-week growth among Total Viewers 2+ (+2% to 1.8 million), Adults 18-49 (+3% to 861,000) and young Adults 18-34 (+7% to 382,000).
Airing M-F 9pm, “Pasión y Poder” (Passion and Power) averaged 2.2 million Total Viewers 2+, 1.1 million Adults 18-49 and 476,000 young Adults 18-34.
Airing M-F 10pm, “El Hotel de los Secretos” (The Hotel of Secrets) saw week-to-week growth among young Adults 18-34 (+3% to 366,000).
On Thursday, “Premio Lo Nuestro” helped Univision rank as the No. 2 broadcast network for the evening among young Adults 18-34, outperforming CBS, NBC and FOX. The awards show averaged 3.7 million Total Viewers 2+, 1.9 million Adults 18-49 and 932,000 young Adults 18-34.
On Saturday, Univision ranked as the No. 4 broadcast network among Adults 18-49, outperforming FOX.
- Airing 8-10:05pm, “Crónicas de Sábado” averaged 997,000 Total Viewers 2+, 491,000 Adults 18-49 and 179,000 young Adults 18-34.
- Next, “Sal y Pimienta” (Salt and Pepper) averaged 1.1 million Total Viewers 2+, 503,000 Adults 18-49 and 153,000 young Adults 18-34.
- Univision’s entire Saturday prime line-up ranked among the top 15 programs for the night with Total Viewers 2+, Adults 18-49 and young Adults 18-34.
On Sunday…
- Airing 7-8pm, “Aquí y Ahora” (Here and Now) saw week-to-week growth among Adults 18-49 (+15% to 645,000) and young Adults 18-34 (+13% to 272,000).
- Airing 8-10pm, the Nuestra Belleza Latina special “Reunión de Reinas” averaged 1.8 million Total Viewers 2+, 817,000 Adults 18-49 and 325,000 young Adults 18-34.
- At 10pm, “Sal y Pimienta” (Salt and Pepper) saw week-to-week growth among Total Viewers 2+ (+7% to 1.6 million), Adults 18-49 (+5% to 710,000) and young Adults 18-34 (+2% to 284,000).
- Univision’s entire Sunday prime line-up ranked among the top 20 programs for the night with Total Viewers 2+, Adults 18-49 and young Adults 18-34.
Broadcast Prime Network Rankers
Week of February 15, 2016 to February 21, 2016
Source: The Nielsen Company. NPM (02/15/2016-02/21/2016), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm. Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.
###