Last Week, Univision Ranked as the No. 5 Broadcast Network Among Both Young Adults 18-34 and Adults 18-49
Univision Broadcast Prime Highlights
Week of January 4, 2016 to January 10, 2016
On Sunday, Univision ranked as the No. 3 network for the evening among Adults 18-49 and young Adults 18-34, outperforming ABC and CBS in each demographic.
- Airing 7-10pm, a special El Chapo themed “Aquí y Ahora” (Here and Now) outperformed CBS’ “60 Minutes” among Adults 18-49 (+43%) and young Adults 18-34 (+106%). “Aquí y Ahora” averaged 3.0 million Total Viewers 2+, 1.4 million Adults 18-49 and 580,000 young Adults 18-34.
- Finally at 10pm, “Sal y Pimienta” (Salt and Pepper) saw week-to-week growth among Total Viewers 2+ (+69% to 2.5 million), Adults 18-49 (+100% to 1.2 million) and young Adults 18-34 (+113% to 522,000).
Last week (M-SU), Univision ranked as the No. 5 broadcast network among both young Adults 18-34 and Adults 18-49. Univision experienced week-to-week growth among Total Viewers 2+ (+24%), Adults 18-49 (+28%) and young Adults 18-34 (+29%). Also, Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on five nights among young Adults 18-34.
Airing M-F 8pm, “Antes Muerta Que Lichita” (I’d Rather be Dead than Ordinary) saw week-to-week growth among Adults 18-49 (+5% to 967,000) and young Adults 18-34 (+6% to 454,000).
Airing M-F 9pm, “Pasión y Poder” (Passion and Power) saw week-to-week growth among Total Viewers 2+ (+17% to 2.4 million), Adults 18-49 (+19% to 1.2 million) and young Adults 18-34 (+18% to 516,000).
Airing M-F 10pm, the final week of “Yo No Creo En Los Hombres” (I Don’t Trust Men) saw week-to-week growth among Total Viewers 2+ (+11% to 2.4 million), Adults 18-49 (+8% to 1.2 million) and young Adults 18-34 (+6% to 527,000).
On Saturday, Univision ranked as the No. 3 network for the evening among young Adults 18-34, outperforming NBC and FOX.
- At 8pm, “Sabadazo” averaged 952,000 Total Viewers 2+, 431,000 Adults 18-49 and 218,000 young Adults 18-34.
- Following “Sabadazo”, the two-hour special “Captura de El Chapo” averaged 1.8 million Total Viewers 2+, 863,000 Adults 18-49 and 407,000 young Adults 18-34.
Broadcast Prime Network Rankers
Week of January 4, 2016 to January 10, 2016
Source: The Nielsen Company. NPM (01/04/2016-01/10/2016), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm. Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.
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