UniMás Beat Telemundo on Sunday Night Among Total Viewers 2+ and Adults 18-49
UniMás Reported Season-Over-Season Audience Growth Among Total Viewers 2+, Adults 18-49 and Young Adults 18-34
UniMás Broadcast Prime Highlights – Week of November 23, 2015 to November 29, 2015
- Airing head-to-head on Saturday night, UniMás’ Cine Cantinflas “Soy un Prófugo” (7:00 p.m.-9:00 p.m.) out-delivered the fourth telecast of Telemundo’s “Qué Noche” (7:00 p.m.-9:00 p.m.) among Adults 18-49 (+12%) and young Adults 18-34 (+26%). This marks the fourth consecutive week UniMás’ Cine Cantinflas has out-delivered Telemundo’s “Qué Noche” among Adults 18-49 and young Adults 18-34.
- On Sunday night, UniMás beat Telemundo among Total Viewers 2+ (+21%, 1.0 Million Viewers) and Adults 18-49 (+15%, 473,000 viewers) to rank as the No. 2 Spanish-language network for the night.
- UniMás’ feature film presentation, “The Patriot,” out-delivered Telemundo’s entire prime lineup, including “Twilight Saga: Breaking Dawn” and “Ya Era Hora,” among Total Viewers 2+.
- In the current 2015/16 Season, UniMás is over-delivering the same weeks in the 2014/15 Season among Total Viewers 2+ (+16%), Adults 18-49 (+10%) and young Adults 18-34 (+7%) during broadcast prime.
- Versus the same week a year ago (11/24/14 – 11/30/14), UniMás reported double-digit audience gains with Total Viewers 2+ (+26%), Adults 18-49 (+21%) and young Adults 18-34 (+14%).
- UniMás, on average, delivered more viewers than the combined audience of Estrella, Azteca and MundoMax among Total Viewers 2+ (+30%), Adults 18-49 (+53%) and young Adults 18-34 (+57%).
Source: Nielsen, NPM (11/23/15-11/29/15), Prior Week (11/16/15-11/22/15), Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Season-over-season comparison based on 2015/16 (09/21/15-11/29/15) and 2014/15 (09/22/14-11/30/14), Most Current.
Broadcast Prime Network Rankers – Week of November 23, 2015 to November 29, 2015
Source: The Nielsen Company. NPM (11/23/2015-11/29/2015), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm. Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.