Locally, “Sábado Gigante ¡Hasta Siempre!” Made Univision the No. 1 Station with Total Viewers, Adults 18-49 and Young Adults 18-34 in Los Angeles, New York, Miami, San Francisco and Sacramento
“Sábado Gigante ¡Hasta Siempre!” was the No. 1 Most Social Program of the Day
NEW YORK – SEPTEMBER 21, 2015 – Univision Network’s broadcast of “Sábado Gigante ¡Hasta Siempre!” (Giant Saturday – Forever!), the final episode of the longest running variety show on television, provided viewers an emotion-filled evening celebrating the show that has been a Saturday night tradition in millions of Hispanic households around the globe for more than 53 years. “Sábado Gigante ¡Hasta Siempre!” reached 6.7 million Total Viewers 2+ who tuned in to all or part of the three and half hour Live broadcast. The giant show averaged 3.4 million Total Viewers 2+, nearly 1.4 million Adults 18-49 and 666,000 young Adults 18-34.
ADDITIONAL NETWORK HIGHLIGHTS INCLUDE:
- The “Sábado Gigante” finale made Univision Network the No. 1 broadcast network in primetime among Adults 18-49 and young Adults 18-34 for the night
- The show was the No. 1 program on all of broadcast television among Adults 18-49 and young Adults 18-34 and ranked within the top five programs among Total Viewers 2+
- “Sábado Gigante ¡Hasta Siempre!” ranked within the top 5 telecasts of all-time in the history of the show among Total Viewers 2+ and was the highest-rated telecast since the 50th Anniversary airing on October 27, 2012 among Adults 18-49
Source: Nielsen, NPM, Saturday (09/19/2015) 8:00pm-11:28pm. Univision’s “Sábado Gigante: Hasta Siempre” based on NPM Fast National Ratings and English-language broadcast networks and Telemundo based on NPM Fast Affiliate Ratings. Reach based on NPM Fast Cume, Persons 2+, 6+ minute qualified audience (short term and long term visitors included). Live+SD.
LOCAL HIGHLIGHTS:
- “Sábado Gigante ¡Hasta Siempre!” made Univision the No. 1 broadcast station in the 8:00pm-11:30pm time period among:
- Viewers 2+ in Los Angeles, New York, Miami, San Francisco and Sacramento
- Young Adults 18-34 in Los Angeles, New York, Miami, Houston, Chicago, San Francisco, Phoenix and Sacramento
- Adults 18-49 in Los Angeles, New York, Miami, Houston, San Francisco, Phoenix and Sacramento
- “Sábado Gigante ¡Hasta Siempre!” ranked as the No. 1 broadcast program in primetime on Saturday among:
- Viewers 2+ in Los Angeles, New York, Miami, San Francisco, Phoenix and Sacramento
- Young Adults 18-34 in Los Angeles, New York, Miami, Houston, Chicago, San Francisco, Phoenix and Sacramento
- Adults 18-49 in Los Angeles, New York, Miami, Houston, San Francisco, Phoenix and Sacramento
- During the 8:00pm-11:30pm time period, Univision stations had higher viewership than the ABC, CBS, NBC and FOX stations combined among:
- Viewers 2+ in New York and Miami
- Young Adults 18-34 and Adults 18-49 in Los Angeles, New York and Miami
Source: The Nielsen Company, NSI (09/19/15), “Sábado Gigante” aired Saturday 8:00-11:30pm E/PT, 7:00-10:30p.m. CT. Primetime is defined as ABC/CBS/NBC/IND/SLTV Saturday 8:00p.m.-11:00p.m. (7:00p.m.-10:00p.m. CT) and FOX/CW Saturday 8:00p.m.-10:00p.m. (7:00p.m.-9:00p.m. CT). Live+SD. Rankings based on average impressions.
SOCIAL HIGHLIGHTS:
- Univision Network’s “Sábado Gigante ¡Hasta Siempre!” was the No. 1 most social program on Saturday, Sept. 19th
Source: Nielsen, 9/19/15, excluding sports and sports nonevents, ranked on unique authors/tweets/unique audience/impressions
- The series finale was the most Tweeted episode of the franchise since Nielsen Social began tracking Twitter TV activity
Source: Nielsen, October 2011 to 9/19/15
- The “@SabadoGigante” handle was the most mentioned show account and #SGHastaSiempre the most used hashtag on Saturday, Sept. 19th
Source: Nielsen, Twitter TV Power Rankings, excluding sports events and sports nonevents.
CONTACT: Rosemary Mercedes, 212-455-5335, rmercedes@univision.net
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