UniMás Broadcast Prime Highlights – Week of May 25 2015 to May 31, 2015
- UniMás ranked as the No. 2 Spanish-language network for the second consecutive Saturday night, delivering more Adults 18-49 (+10%) viewers than Telemundo. UniMás also secured the No. 2 Spanish-language network rank among Total Viewers 2+ (+21% more viewers than Telemundo).
- When airing head-to-head, UniMás’ feature film presentation “Black Knight” outperformed Telemundo’s FIFA Sub 20 soccer match among both Total Viewers 2+ (+25%) and Adults 18-49 (+17%).
- Season to-date, UniMás outperforms Telemundo as the No. 2 Spanish-language network during Saturday primetime with Total Viewers 2+ (+21%), Adults 18-49 (+17%) and young Adults 18-34 (+8%).
- Airing during the 8 p.m. hour (Monday-Friday), UniMás’ feature films grew its audience compared to the prior week among Adults 18-49 (+7% to 236,000) and young Adults 18-34 (+13% to 101,000).
- Versus a week ago, the 9 p.m. series “Fugitivos” built its viewership among Adults 18-49 (+12% to 182,000) and young Adults 18-34 (+17% to 81,000).
- Week-to-week, UniMás’ 10 p.m. dramatic series “El Cartel de los Sapos” grew its Adults 18-49 (+1% to 116,000) and young Adults 18-34 (+17% to 52,000).
- Compared to the prior week, UniMás increased its prime viewership among Total Viewers 2+ (+18% to 463,000), Adults 18-49 (+12% to 233,000) and young Adults 18-34 (+11% to 101,000).
Source: The Nielsen Company, NPM (05/25/2015-05/31/2015) and Prior Week (05/18/2015-05/24/2015). (Mon-Sat 8pm-11pm/Sun 7pm-11pm), Live+SD. Program ranking excludes program with duration <29 min. Season to-date averages based on Most Current.
Broadcast Prime Network Rankers – Week of May 25, 2015 to May 31, 2015
Source: The Nielsen Company. NPM (05/25/2015-05/31/2015), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.
Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.