Premiere Week of “Amores con Trampa” Helped Univision Rank No. 2 Mon-Fri 8 p.m., Delivering More Young Adults 18-34 than ABC, NBC and FOX
Univision Broadcast Prime Highlights
Week of March 30, 2015 to April 5, 2015
Last week (M-SU), Univision Network ranked No. 2 in primetime among young Adults 18-34, outperforming NBC, CBS and FOX. Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) every night among young Adults 18-34.
The premiere week of “Amores con Trampa” (Fooled into Love) helped make Univision the No. 2 among young Adults 18-34 in the Monday-Friday 8 p.m. time period, outperforming ABC, NBC and FOX. The novela averaged 3.0 million Total Viewers 2+, 1.5 million Adults 18-49 and 717,000 young Adults 18-34.
Airing Monday to Friday 9 p.m.-10 p.m., “Hasta el Fin del Mundo” (Until the End of Time) helped make Univision the No. 3 and No. 4 network, respectively, among young Adults 18-34 and Adults 18-49, outperforming FOX in each demographic. The novela averaged 3.0 million Total Viewers 2+, 1.4 million Adults 18-49 and 644,000 young Adults 18-34.
At 10 p.m., “Que Te Perdone Dios” (Let God Forgive You) helped make Univision the No. 1 network among young Adults 18-34. The novela averaged 2.5 million Total Viewers 2+, 1.1 million Adults 18-49 and 509,000 young Adults 18-34.
Airing “Sábado Gigante” (Giant Saturday), Univision ranked as the No. 1 and No. 2 network, respectively, on Saturday night among young Adults 18-34 and Adults 18-49, outperforming CBS, NBC and FOX in each demographic. “Sabado Gigante” (Giant Saturday) averaged 1.6 million Total Viewers 2+, 693,000 Adults 18-49 and 274,000 young Adults 18-34.
On Sunday, Univision ranked as the No. 2 and No. 4 network, respectively, among young Adults 18-34 and Adults 18-49, outperforming FOX in each demographic. Univision’s full primetime lineup ranked within the top 20 programs for the entire evening among Total Viewers 2+, Adults 18-49 and young Adults 18-34.
- At 7 p.m., “Aquí y Ahora” (Here and Now) averaged 1.4 million Total Viewers 2+, 628,000 Adults 18-49 and 268,000 young Adults 18-34.
- Airing 8 p.m.-9:58 p.m., “Nuestra Belleza Latina” (Our Latin Beauty) helped make Univision the No. 2 and No. 3 network, respectively among young Adults 18-34 and Adults 18-49, outperforming CBS and FOX in each demographic. The show saw week-to-week growth among Total Viewers 2+ (+4% to 2.9 million), Adults 18-49 (+5% to 1.4 million) and young Adults 18-34 (+18% to 638,000).
- At 9:58 p.m., “Sal y Pimienta” (Salt and Pepper) helped make Univision the No. 1 and No. 3 network, respectively, among young Adults 18-34 and Adults 18-49, outperforming CBS in each demographic. The show saw week-to-week growth among Total Viewers 2+ (+12% to 2.8 million), Adults 18-49 (+12% to 1.4 million) and young Adults 18-34 (+33% to 579,000).
Broadcast Prime Network Rankers
Week of March 30, 2015 to April 5, 2015
Source: The Nielsen Company. NPM (03/30/2015-04/05/2015), (03/23/2015-03/29/2015), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.
Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.
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