Univision Deportes Delivers Most-Viewed Soccer Match on Television Regardless of Language for 2nd Straight Week
Univision Deportes aired 5 Liga MX matches last week, including the Guadalajara vs. Veracruz match which was the most-viewed soccer match of the week across all networks regardless of language.
The UniMás broadcast of Guadalajara vs. Veracruz on Sunday, February 15 at 6:00 p.m. ET delivered 1.1 million Total Viewers 2+ and 672,000 Adults 18-49, besting the top English Premier League matches last week on NBCSN, as well as NHL on NBC and UFC Fight Night on FS1, among others.
- In addition, the Guadalajara vs. Veracruz match out-delivered all four live NHL games on NBCSN last week, along with the lone NBA game on NBA TV.
Last week, in Total Day and primetime among Adults 18-49, UDN out-delivered MLB Network, Golf Channel, and Fox Sports 2, among others.
Liga MX is averaging 288,000 Total Viewers 2+ and 170,000 Adults 18-49 per game on UDN this season, increases of +7% and +2% among Total Viewers 2+ and Adults 18-49 vs. same time period during Apertura ’14 season. Liga MX delivers +24% more Adults 18-49 than NBA games on NBA TV, and +5% more than NHL games on NBC Sports Network.
Source: Nielsen, NPM, L+SD data
CONTACT: Esther Mireya Tejeda 646.560.4829 emtejeda@univision.net
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