UniMás Delivered More Viewers Than the Combined Audience of Estrella, Azteca and MundoFox Among Adults 18-49 and Adults 18-34
UniMás Broadcast Prime Highlights – Week of February 2, 2015 to February 8, 2015
UniMás was the No. 2 Spanish-language network for the second consecutive weekend, averaging more Total Viewers 2+ (+69%), Adults 18-49 (+63%) and Adults 18-34 (+78%) than Telemundo.
- UniMás out-delivered Telemundo for the fifth consecutive Saturday night among Total Viewers 2+ (+82%), Adults 18-49 (+91%) and Adults 18-34 (+103%). UniMás’ entire primetime movie lineup, including the Cantinflas film “El Bolero de Raquel” followed by “The Last Boy Scout” outperformed Telemundo’s prime lineup of “Ranking Estrellas” and “Fútbol Estelar Pachuca” among the aforementioned demographics.
- UniMás held its position as the No 2 Spanish-language network for the second consecutive Sunday night, surpassing Telemundo with Total Viewers 2+ (+63%), Adults 18-49 (+50%) and Adults 18-34 (+69%).
UniMás, on average, delivered more viewers than the combined audience of Estrella, Azteca and MundoFox among Adults 18-49 (+23%) and Adults 18-34 (+65%).
During the 9pm hour (Monday-Friday) UniMás’ dramatic series “Tiro de Gracia” built its audience week-over-week among Total Viewers 2+ (+6% to 501,000), Adults 18-49 (+6% to 318,000) and Adults 18-34 (+16% to 150,000).
Week-to-week, UniMás’ 10pm dramatic series “La Esquina del Diablo” grew its Adult 18-34 audience by +6% (to 83,000).
Source: The Nielsen Company, NPM (02/02/2015-02/08/2015) and Prior Week (01/26/2015-02/01/2015). (Mon-Sat 8pm-11pm/Sun 7pm-11pm), Live+SD.
Broadcast Prime Network Rankers – Week of February 2, 2015 to February 8, 2015
Source: The Nielsen Company. NPM (02/02/2015-02/08/2015), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.
Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.