UniMás Delivered More Viewers Than the Combined Audience of Estrella, Azteca and MundoFox Among Adults 18-49 and Adults 18-34
UniMás Broadcast Prime Highlights – Week of January 26, 2015 to February 1, 2015
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UniMás out-delivered Telemundo for the fourth consecutive Saturday night among Total Viewers 2+ (+40%), Adults 18-49 (+71%) and Adults 18-34 (+79%).
UniMás kicked off primetime with a Liga Mexicana soccer match between Guadalajara and Pachuca. The 8pm match, which ended in victory for Guadalajara (1-0), attracted 735,000 Total Viewers 2+, 462,000 Adults 18-49 and 234,000 Adults 18-34. In fact, UniMás’ soccer match out-delivered Telemundo’s prime soccer match (Leon vs Chiapas) by +82% among Total Viewers 2+ and more than doubled the Adults 18-49 (+118%) and Adults 18-34 (+157%) viewership.
In fact, UniMás’ entire primetime lineup, including the 8pm soccer match and Cantinflas film “Un Quijote Sin Mancha,” outperformed Telemundo’s prime telecasts of “Futbol Estelar Leon” and Cine Millonario “Quantum of Solace.”
- UniMás held its position as the No. 2 Spanish-language network on Sunday night, delivering more Total Viewers 2+ (+29%), Adults 18-49 (+39%) and Adults 18-34 (+80%) than Telemundo.
- UniMás, on average, delivered more viewers than the combined audience of Estrella, Azteca and MundoFox among Adults 18-49 (+19%) and Adults 18-34 (+53%).
- Compared to its previous week performance, the 8pm Mon-Fri edition of “El Chavo” reported increases among Total Viewers 2+ (+13% to 548,000), Adults 18-49 (+17% to 292,000) and Adults 18-34 (+16% to 162,000).
Source: The Nielsen Company, NPM (01/26/2015-02/01/2015) and Prior Week (01/19/2015-01/25/2015). (Mon-Sat 8pm-11pm/Sun 7pm-11pm), Live+SD.