UniMás Delivered More Viewers than the Combined Audience of Estrella, Azteca and MundoFox Among Adults 18-49 and Adults 18-34
UniMás Broadcast Prime Highlights
Week of January 19, 2015 to January 25, 2015
UniMás out-delivered Telemundo for the third consecutive Saturday night among Total Viewers 2+ (+161%), Adults 18-49 (+144%) and Adults 18-34 (+127%).
- UniMás’ entire feature film lineup out-performed Telemundo’s prime telecasts of “Ranking Estrellas” and “Fútbol Estelar Pachuca.”
UniMás, on average, delivered more viewers than the combined audience of Estrella, Azteca and MundoFox among Adults 18-49 (+25%) and Adults 18-34 (+60%).
For the entire week, UniMás increased its viewership by +7% across key demographics Total Viewers 2+ (to 616,000), Adults 18-49 (to 343,000) and Adults 18-34 (to 168,000) versus a week ago.
The 8pm Mon-Fri edition of “El Chavo” reported +9% more Adults 18-34 (to 140,000) in comparison to its previous week performance.
During the 9pm hour (Monday-Friday) UniMás’ dramatic series “Tiro de Gracia” built its audience week-over-week among Total Viewers 2+ (+3% to 494,000), Adults 18-49 (+13% to 310,000) and Adults 18-34 (+26% to 142,000).
Week-to-week, UniMás’ 10pm dramatic series “La Esquina del Diablo” grew its Adult 18-34 audience by +3% (to 107,000).
Airing back-to-back feature films on Saturday night, UniMás registered audience growth over last Saturday’s movie presentations among Total Viewers 2+ (+42%), Adults 18-49 (+55%) and Adults 18-34 (+53%).
UniMás also built its prime audience on Sunday night, averaging more Total Viewers 2+ (+21% to 923,000) and Adults 18-49 (+1% to 473,000) than last Sunday night.
Source: Nielsen, NPM (01/19/2015-01/25/2015) and Prior Week (01/12/2015-01/18/2015). (Mon-Sat 8pm-11pm/Sun 7pm-11pm), Live+SD.