Nuestra Belleza Latina’s 9th Season Premiere Attracted 1.8 Million Adults 18-49, +38% Above Last Season’s Debut
Univision Broadcast Prime Highlights
Week of January 12, 2015 to January 18, 2015
This week (M-SU), Univision Network ranked No. 3 in primetime among Adults 18-34 outperforming ABC (+19%) and NBC (+49%).
- Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) every night among Adults 18-34 and Adults 18-49.
- Versus the same week last year, Univision reported growth among Adults 18-34 (+16%) and Adults 18-49 (+19%) while ABC, NBC and FOX reported declines.
“Mi Corazón es Tuyo” (My Heart is Yours) helped make Univision the No. 2 and No. 4 network, respectively, among Adults 18-34 and Adults 18-49 in the time period outperforming NBC in each demographic. The novela averaged 3.5 million Total Viewers 2+, 1.7 million Adults 18-49 and 817,000 Adults 18-34.
Airing Monday to Friday 9pm-10pm, “Hasta El Fin Del Mundo” (Until the End of Time) helped make Univision the No. 3 and No. 4 network, respectively, among Adults 18-34 and Adults 18-49 in the time period outperforming NBC in each demographic. The novela averaged 3.4 million Total Viewers 2+, 1.7 million Adults 18-49 and 755,000 Adults 18-34.
At 10pm, the final week of “La Malquerida” (The Unloved) helped make Univision the No. 1 and No. 2 network, respectively, among Adults 18-34 and Adults 18-49 outperforming ABC and NBC in each demographic. The novela saw growth over the prior week among Total Viewers 2+ (+25% to 3.3 million), Adults 18-49 (+28% to 1.6 million) and Adults 18-34 (+23% to 720,000). On Friday, the finale was the No. 2 and No. 4 ranked program for the entire evening, respectively, among Adults 18-34 and Adults 18-49.
Airing “Sabado Gigante” (Giant Saturday), Univision ranked as the No. 1 network on Saturday night among both Adults 18-34 and Adults 18-49. “Sabado Gigante” (Giant Saturday) saw growth over the prior week among Total Viewers 2+ (+9% to 2.4 million), Adults 18-49 (+33% to 1.1 million) and Adults 18-34 (+35% to 505,000).
On Sunday night, Univision ranked as the No. 2 and No. 3 network, respectively, among Adults 18-49 and Adults 18-34 outperforming ABC and NBC in each demographic. Univision’s full primetime lineup ranked within the top 20 programs for the entire evening among Total Viewers 2+, Adults 18-49 and Adults 18-34.
- At 7pm, “Aqui y Ahora” (Here and Now) helped make Univision the No. 4 network among Adults 18-49 outperforming NBC. The show saw growth over the prior week among Total Viewers 2+ (+14% to 2.0 million) and Adults 18-49 (+20% to 954,000).
- Airing 8pm-10:03pm, the 9th season premiere of “Nuestra Belleza Latina” (Our Latin Beauty) helped make Univision the No. 2 network among both Adults 18-34 and Adults 18-49 outperforming ABC, NBC and FOX in each demographic. The show averaged 3.5 million Total Viewers 2+, 1.8 million Adults 18-49 and 699,000 Adults 18-49. Also, the telecast saw growth versus last season’s premiere among Total Viewers 2+ (+26%), Adults 18-49 (+38%) and Adults 18-34 (+28%).
- At 10:03pm, “Sal y Pimienta” (Salt and Pepper) helped make Univision the No. 3 network among both Adults 18-34 and Adults 18-49 outperforming ABC in each demographic. The show saw growth over the prior week among Total Viewers 2+ (+29% to 2.6 million), Adults 18-49 (+27% to 1.3 million) and Adults 18-34 (+2% to 474,000).
Broadcast Prime Network Rankers
Week of January 12, 2015 to January 18, 2015
Source: Nielsen. NPM (01/12/2015-01/18/2015), (01/05/2015-01/11/2015), (01/13/2014-01/18/2014) Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm. NBL Season Premiere 2015 vs 2014 (1/18/15, 2/16/14). Program Rankings based on broadcast networks only and include all programming with duration greater than 29 minutes.
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