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Jenna Silver

VP, Ad Sales Marketing

Marketing Best Practices

Jenna Silver is vice president of Ad Sales Marketing for Univision Communications Inc., the leading media company serving Hispanic America. In this role, Silver oversees a team of strategic, platform-agnostic B2B marketers and event professionals charged with positioning Univision as a leading media company regardless of language and showcasing the company as the preeminent thought leader on the U.S. Hispanic consumer through paid, owned and earned media. For the past several years, Silver has helped lead communication and strategy for Univision’s Upfront, as well as the company’s proprietary thought leadership conference, Leading the Change, which has been honored by ANA’s B2B marketing awards for excellence in new customer acquisition.  In addition, Silver’s team is charged with B2B storytelling for the business development, network, digital, and local media sales organizations throughout Univision.

Prior to Univision, Silver held integrated sales marketing and client solutions roles spanning print, digital/mobile, and OOH/experiential media with Martha Stewart Living Omnimedia, Trusted Media Brands (formerly Reader’s Digest Association), and NewsCorp. She is also a proud founding steering committee member for eMERGE, Univision’s young professional affinity group.

Silver holds a B.A. in psychology from Swarthmore College, and is an IAB-Certified Digital Media Sales Professional.

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