Watch as Lyris Leos, Director of Multicultural Marketing for JCPenney, shares insights into the brand’s Latina strategy at UCI’s Leading the Change marketing forum. For more from Leos’ presentation, click here.
Watch as Lyris Leos, Director of Multicultural Marketing for JCPenney, shares insights into the brand’s Latina strategy at UCI’s Leading the Change marketing forum. For more from Leos’ presentation, click here.
