There’s no denying U.S. Hispanics are an economic powerhouse, representing more than $1.4 trillion in annual consumer spending power. In 2017, Hispanic online retail spending totaled $57 billion, representing 15% of all online retail dollars. That’s an increase of 10% from 2015, outpacing non-Hispanic growth of just 4% over that same time. This signifies a huge opportunity for brands and retailers to grow with this consumer.
To help marketers better understand the Hispanic online shopper, Univision partnered with Media Predict for a custom study to explore Hispanics’ online path to purchase and how it compares to non-Hispanics.
For a full look at our findings, register here for our next webinar: Engaging the Powerhouse U.S. Hispanic Online Shopper.
Here’s a sneak peek at a few differences we discovered compared to non-Hispanic shoppers:
- Hispanics are adopting digital wallets more quickly.
- Retailer recommendations have a larger impact on Hispanic purchases.
- Hispanics are much more interested in personalized and innovative shopping experiences such as personalized loyalty offerings and VR experiences.