Watch as Sara Hasson, SVP of Strategy and Insights at Univision, and Jeff Campana, SVP of Automotive at GfK Consumer Experiences, share insights from the latest wave of brand health & shopping and intentions proprietary studies on the U.S. Hispanic auto shopper. This webinar will discuss:
- The influential Hispanic consumer: From demographics to auto shopping behaviors
- Upper funnel: Hispanic brand familiarity, opinion and consideration, with Non-Hispanic comparisons
- Lower funnel: Hispanic model consideration, first choice brands, and shopping activities, with Non-Hispanic comparisons
- Best-in-Class: Learnings from brands that are winning