As Nielsen reported in 2014, Hispanics are consuming Digital media at exceptional rates. Mobile is at the root of that engagement and this is no different in the Auto category; of all Hispanic traffic to auto manufacturer sites, 41% came from mobile vs. 30% for total U.S.
Source: ComScore, MediaMetrix November 2014 (Total Unique Visitors/Viewers); U.S. Note: Based on Automotive Manufacturers Category; Cumulative, Grouped sites not included