Hispanic auto sales are forecast to grow more than double between 2010 and 2020 – at a rate of +116%. Compare that to just +43% growth in total market, and it’s clear that Hispanics are your brand’s engine for growth in the next 5 years. Are you ready to rev that engine?
Source: Based on IHS Automotive, Polk New Vehicle Ethnically Coded Personal Registrations (Sales & Leases), Enhanced Ethnic Data; July 2014; USA