“The Hispanic consumer is really the growth engine of the American future,” said J. Walker Smith, Chief Knowledge Officer at Kantar. They are actively engaged and spending – producing $2.8 trillion of the American GDP. They are young – 58% under the age of 34, on the cusp of purchasing homes and starting families. The growth potential for your brand lives within the Hispanic consumer: connect with them, and they’ll grow with you.
Source: Latino Donor Collaborative, Leading the Change Forum, 2022; Nielsen, Leading the Change Forum, 2022; Kantar, Leading the Change Forum, 2022