Research shows that Hispanic women are less likely than non-Hispanics to go to regular, preventative healthcare checkups, leading to health disparities and inequalities. To combat this, it is imperative that healthcare companies truly understand Hispanic women and speak to them in a language and culture that resonates.
TelevisaUnivision talent and Despierta América co-hosts, Jessica Rodriguez and Raúl Gonzalez, and physician and content creator Dr. Leslie Gonzalez held an insightful discussion, moderated by and VP, Así Studios Strategy, Alessandra Agurcia Singer, on Hispanic women’s crucial role in healthcare as patients, caregivers, and community leaders.
Our trusted team took a deep dive into Hispanic women’s experiences, their sources of health information, and the critical role they play helping parents, children, and loved ones navigate language barriers and cultural nuances in doctors’ offices and beyond.
To explore how healthcare brands can effectively connect with this vital audience, watch the full recording above.