When the Janssen Stelara team identified that Hispanics represent 20% of Crohn’s Disease and Ulcerative Colitis population in the U.S., they knew it was the right thing to do to create a Spanish-language campaign to provide health equity for U.S. Hispanics.
Leveraging creative translation and custom transcreation for the ad spots, TelevisaUnivision placed Stelara at the center of culturally-relevant content across platforms. Those spots received an impressive 96% video completion rate. In addition, unaided awareness for Stelara doubled (+6%) YoY, and the brand saw a 2X ROI compared to the general market campaign.
“It’s really a win-win,” said Elena Cordero, Director of Marketing at Janssen Immunology. “A win for patients, and a win for Stelara.”