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total market strategy

Post • Advertising Insights

A Win with a Total Market Strategy

By Cynthia Ashworth Nov 9, 2012

At the recent ANA Multicultural Marketing & Diversity Conference in Miami, Univision’s Graciela Eleta introduced a discussion between Bob Liodice, the Association of National Advertisers’ president and CEO, and Brad Davidson, president of Kellogg North America. Davidson outlined his four-phase approach for reinvigorating Kellogg’s Hispanic strategy over the past three years – a time in...

Post • Advertising Insights

Defining and Developing Your Total Market Strategy

By Graciela Eleta May 3, 2012

Amidst the rapidly shifting demographics of our nation, the concept of multicultural marketing is being phased out in favor of marketing to a truly multicultural nation.  Companies have recognized that 100 percent of the U.S. population growth in the next 10 years will come from Hispanics.  As a result, leading brands are implementing a Total...

Post • Press

“Levántate con Ysaac Alvarez” Ranks as No. 1 Radio Show in Total Market Among Morning Drive Shows

By televisaunivisionpr Jun 14, 2022

Uforia Radio Station K-LOVE 107.5 FM Outperforms the Los Angeles Market the Latest Three Months AQH P18-49 and 25-54 LOS ANGELES – JUNE 14, 2022 – Uforia, the home of Latin music, announced the most recent three months consisting of March, April and May, ranked K-LOVE 107.5 FM as the No. 1 radio broadcast station...

Post • Blog

Embracing U.S. Hispanic Growth in Your Marketing Strategy

By Roberto Ruiz, EVP - Research, Insights and Analytics Feb 9, 2021

Fast-growing. Younger. Bigger households. Longer life expectancy. These are just a few of the unmatched qualities that define the U.S. Hispanic consumer segment. The path to substantial business growth begins with U.S. Hispanics, and if your brand is not currently strategizing how to reach this segment for growth, you are missing a growth opportunity. We...

Post • Ratings Bulletin

Univision to End 2019 as #1 Spanish-Language Network for 27th Straight Year in Prime & Total Day Among Key Demos

By Univision PR Team Dec 18, 2019

Univision Set to Finish 2019 as No. 1 Spanish-Language Network for the 27th Straight Year in Primetime and Total Day Among Total Viewers 2+ and Adults 18-49 Univision Will Rank Among Top 5 Broadcast Networks in Primetime With Adults 18-49 for the 16th Consecutive Year UniMás Reporting Double-Digit Year-Over-Year Primetime Audience Growth in Fourth Quarter...

Post • Advertising Insights

Microculturalism: Harnessing Unity in Uniqueness to Serve an Evolving Market

By Guest: Valeria Piaggio, SVP and Head of Identity and Inclusion Insights at Kantar Consulting Mar 21, 2019

Why brands must forge deeper, more personalized relationships with consumers for future growth Exclusive new research from Kantar Consulting finds a huge disconnect between businesses and the consumers and talent they’re trying to engage—and the problem is particularly acute with Hispanic consumers and employees. Unfortunately, many organizations don’t even realize they have a problem, meaning...

Post • Univision in the News

Produ: Univision Network’s Pequeños Gigantes finale reaches 5.3 million Total Viewers 2+

By Univision PR Team May 1, 2018

The highly anticipated and emotion-filled finale of Pequeños Gigantesdelivered stellar numbers on Sunday night, reaching 5.3 million Total Viewers 2+ who tuned in to all or part of the two-hour broadcast on the Univision Network. The show averaged 2.5 million Total Viewers 2+, 397,000 Adults 18-34 and 922,000 Adults 18-49 as well as positioned Univision as...

Post • Press

Univision Kids’ Competition “Pequeños Gigantes” Finale Reaches 5.3 Million Total Viewers 2+

By Univision PR Team Apr 30, 2018

Univision Network’s Powerhouse Kids’ Competition “Pequeños Gigantes” Finale Reaches 5.3 Million Total Viewers 2+ Finishes as the No. 1 Spanish-Language Network for the Entire Night, Averaging Two-Times the Audience of Telemundo Among Total Viewers 2+, Adults 18-34 and Adults 18-49 NEW YORK – APRIL 30, 2018 – The highly anticipated and emotion-filled finale of “Pequeños...

Post

Univision Radio Stations Close 2016 as the Most-Listened to Radio Group Among Hispanics in the PPM Markets Where it Operates

By Univision PR Team Jan 4, 2017

Stations End the Year with Significant Double-Listening Growth Across Major U.S. Markets NEW YORK – JANUARY 4, 2017 – Univision’s radio stations rounded out 2016 as the most-listened to radio group among Hispanics in the PPM markets where it operates, beating iHeart Radio, CBS Radio and SBS. The strong ratings performance in leading markets across...

Post

Univision Radio Stations Continue to Achieve Stellar Performances Across Top PPM Markets, Growing +20 Percent Year-Over-Year

By Univision PR Team Nov 4, 2016

Leading Morning Shows “El Show de Omar y Argelia” Along with “El Bueno, La Mala, y el Feo” in Los Angeles plus “El Show de Raul Brindis” in Houston Outperform “On Air with Ryan Seacrest” and “The Rod Ryan Show” NEW YORK – NOVEMBER 4, 2016 – Univision’s radio stations achieved stellar performances in October...

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